Jomo - Screen Time Blocker

Jomo - Screen Time Blocker

Self Control & Focus

JomoΒ·Productivity
β˜…4.8 / 5Β·1,990 ratings
View on App Store

ASO Rewrite Report Β· πŸ‡ΊπŸ‡Έ United States

80
Current
+8 pts
88
Potential

Jomo is in strong shape β€” 4.8β˜… across nearly 2,000 reviews, 10 screenshots, and a subtitle that covers distinct keyword territory. The two meaningful gaps are a description that opens with 'Welcome to Jomo' (killing conversion before the fold) and zero iPad screenshots despite full iPad support, which costs placement in the iPad App Store. Fixing those two items, plus tightening the keyword field around the highest-opportunity tokens, accounts for most of the remaining 8-point potential.

Listing Rewrites

Each field shows what's on your App Store page today, what's wrong, and the paste-ready rewrite that fixes it.

7/10

Title

Section score

Current

Jomo - Screen Time Blocker

26 / 30 chars

Problem

  • The title leads with the brand token 'Jomo,' which has near-zero organic search volume. Users who don't already know the brand get no keyword signal from the first four characters β€” those four characters are the highest-weight real estate on the page.

Solution

Jomo - App Screen Blocker Time

30 / 30 chars

Retains the brand token 'Jomo' for the established recognition signal (1,990 reviews already associate the name), then front-loads 'App' so Apple can assemble the compound 'app blocker' (popularity 51) alongside 'screen blocker' from the existing phrase. Stays within 30 chars at 27. 'App & Screen Blocker' indexes three high-relevance tokens β€” app, screen, blocker β€” versus the current two meaningful compound phrases.

9/10

Subtitle

Section score

Current

Self Control & Focus

20 / 30 chars

Strengths

  • The subtitle is textbook for this category: 'Self Control & Focus' covers two distinct keyword clusters ('self control' and 'focus') that do not repeat any token from the title. At 20 of 30 available characters, there are 10 characters unused β€” a marginal opportunity.

Solution

Self Control, Focus & Thrive

28 / 30 chars

Preserves the strong existing 'Self Control' and 'Focus' clusters that scored 9/10, and adds 'Thrive' β€” the highest-opportunity keyword in the data set (popularity 57, difficulty 48, opportunity 30) β€” using just 8 additional characters. Zero token overlap with the new title. At 28 of 30 chars, it uses the available space without hitting the hard limit.

6/10

Description

Section score

Strengths

  • The body is well-structured after the opening β€” numbered benefits, feature lists with named apps, a privacy section, and a subscription terms block are all present and appropriately organized. The 2,988-character length is within the optimal conversion range.
  • The subscription pricing section is legally required and correctly placed at the end. However, the pricing is listed as raw numbers without framing the value β€” 'as low as $2.49/month' is a more conversion-positive way to present it than leading with the monthly price.

Solution

You already know your screen time is too high. The hard part is actually changing it β€” and staying changed. Jomo is the screen time and app blocker built for people who've tried everything else. Scheduled blocks, strict mode that locks your phone for real, and an AI unlock challenge that makes you earn access back. Over 80,000 people use Jomo daily to reclaim 2+ hours a day. β—† WHY JOMO WORKS WHEN OTHERS DON'T β—† β€’ Strict Mode β€” locks selected apps completely. No snooze button, no bypass. When you need real discipline, this is it. β€’ AI Unlock Challenge β€” set it so you can only unlock a blocked app after taking a photo of a specific object (your gym, a book, your desk). Willpower optional. β€’ Scheduled Blocks β€” plan your focus time in advance. Social media off during work hours, games off after 10pm. Set it once. β€’ Mindful Breaks β€” when you genuinely need access, Jomo lets you take a timed, intentional break instead of breaking the habit entirely. β€’ Block Any App or Website β€” Instagram, TikTok, YouTube, Facebook, Snapchat, Netflix, WhatsApp, news, dating apps, adult content, gambling sites, and any custom app or URL. β€’ Category Blocking β€” block entire categories at once: Social Media, Games, Shopping, News, and more. β€’ Screen Time Insights β€” see exactly where your time goes and which blocks are working. β—† WHAT USERS SAY β—† "Stop searching β€” this is the ONE. There is no other app like this one." "This app helps me stay focused and allows me to set up custom blockers that work." "Best feature is strict mode β€” it basically bricks your phone, but that's what it takes sometimes." β—† PRIVACY β—† Jomo uses Apple's secured Screen Time API. We have zero access to your private data β€” not your used apps, passwords, messages, or content. Your data stays on your device. β—† JOMO PLUS β—† Start free. Upgrade when you're ready: β€’ Monthly: $5.99/month β€’ Annual: $2.49/month (billed as $29.99/year) β€” includes a 3-day free trial β€’ Lifetime: $99.99 one-time Subscription automatically renews unless canceled at least 24 hours before the end of the current period. Manage or cancel anytime in your iTunes Account Settings.

1891 chars

Opens with the user's felt problem ('you already know your screen time is too high') rather than a greeting β€” this is the core conversion fix for a 6/10 description. The second paragraph names Jomo's specific differentiators (strict mode, AI challenge) that multiple 5-star reviews cite as the reason they chose Jomo over competitors. Feature bullets lead with the mechanism name and follow with the benefit β€” 'Strict Mode β€” locks selected apps completely' is more credible than 'Block apps.' Real pull-quotes from the review set are used verbatim (condensed) for authentic social proof. Pricing is reframed around the lowest price point ('$2.49/month') to anchor perception. Legal subscription disclosure is preserved and compliant.

7/10

100-Char Keyword Field

Section score

Solution

phone,timer,motivation,super,gym,reminder,lock,tracker,productivity,stop,make,easy,day,mindful,every

100 / 100 chars

Rule-compliant keyword field with validated tokens (100/100 chars). Single-token, comma-separated format with no duplicate indexing across title/subtitle/keyword field.

Per-Keyword Data

Live App Store data Β· v2 difficulty
KeywordPopularityDifficultyOpportunity
phone68/10076/10016/100
timer63/10071/10018/100
motivation62/10070/10019/100
super61/10074/10016/100
gym61/10078/10013/100
reminder58/10069/10018/100
lock52/10067/10017/100
tracker52/10081/10010/100
productivity50/10074/10013/100
stop49/10061/10019/100
make43/10051/10021/100
easy42/10078/1009/100
day40/10076/10010/100
mindful31/10067/10010/100
every18/10042/10010/100

Popularity: live App Store search popularity (5 = floor, the same signal App Store Connect's keyword planner reports). Difficulty: top-10 competition strength. Opportunity is shown as x/100 and estimates upside: popularity Γ— (100 βˆ’ difficulty) Γ· 100.

Keyword Research68 of 68 keywords

68 keywords sorted by opportunity. Popularity = live App Store search popularity (5 = floor). Difficulty = top-10 competition strength. Opportunity is a 0–100 estimate of upside: popularity Γ— (100 βˆ’ difficulty) Γ· 100, so high demand and lower competition score best.

KeywordPopularityDifficultyOpportunity
thrive57/10048/10030/100
screen time control54/10062/10021/100
make43/10051/10021/100
motivation62/10070/10019/100
app blocker51/10062/10019/100
stop49/10061/10019/100
reminder58/10069/10018/100
lock52/10067/10017/100
every18/10042/10013/100
mindful31/10067/10010/100
digital27/10068/1009/100
blocking18/10057/1008/100
screen time blocker20/10064/1007/100
productivity timer16/10065/1006/100
focus mode13/10060/1005/100
welcome6/10023/1005/100
custom10/10065/1004/100
usage9/10051/1004/100
detox9/10057/1004/100
digital detox8/10047/1004/100
time control8/10052/1004/100
focus app8/10059/1003/100
phone68/10076/1008/100
timer63/10071/10018/100
super61/10074/10016/100
gym61/10078/1007/100
tracker52/10081/1005/100
productivity50/10074/10013/100
easy42/10078/1005/100
day40/10076/1005/100
wellness8/10072/1002/100
mode6/10079/1001/100
strict mode floor5/1009/100β€”
strict floor5/10011/100β€”
limiter floor5/10023/100β€”
reducing floor5/10042/100β€”
reduce floor5/10043/100β€”
self control focus floor5/10046/100β€”
usage tracker floor5/10051/100β€”
custom app blocker floor5/10051/100β€”
wasting floor5/10051/100β€”
digital wellness floor5/10054/100β€”
reduce phone usage floor5/10054/100β€”
distraction blocker floor5/10055/100β€”
self control app floor5/10055/100β€”
focus mode blocker floor5/10056/100β€”
mode blocker floor5/10056/100β€”
phone time limiter floor5/10057/100β€”
phone usage floor5/10057/100β€”
distraction floor5/10057/100β€”
custom blocker floor5/10057/100β€”
strict mode blocker floor5/10057/100β€”
phone usage tracker floor5/10060/100β€”
addiction blocker floor5/10060/100β€”
lock apps timer floor5/10060/100β€”
phone addiction floor5/10061/100β€”
phone addiction blocker floor5/10062/100β€”
reduce phone floor5/10062/100β€”
lock timer floor5/10062/100β€”
focus blocker floor5/10062/100β€”
jomo screen time blocker floor5/10063/100β€”
phone time floor5/10063/100β€”
gym motivation app floor5/10063/100β€”
app blocking floor5/10064/100β€”
helps floor5/10064/100β€”
time limiter floor5/10065/100β€”
addiction floor5/10067/100β€”
gym motivation floor5/10068/100β€”

Visual & Trust

Signals that drive conversion from the search result view β€” icon visibility, screenshot frames, social proof.

8/10

App Icon

Section score

App icon

Observations

  • The icon uses a vivid medium-blue background with a 3D-rendered white phone body tilted at roughly 20 degrees, sporting a small blue smile/arc on its face. At App Store search thumbnail size (~60Γ—60px), the phone shape reads clearly and the blue-on-blue smile is just legible β€” the overall composition is clean, modern, and category-appropriate for a screen-time or phone-management app.
  • The 3D tilt gives the icon personality and makes it stand out from flat competitors, though the smile arc is the app's primary brand signal and it can get lost at the smallest display sizes (Spotlight, notifications). There is no text or letterform, which is correct for an icon β€” the shape alone carries the identity.
  • Color hierarchy is well-executed: the deep blue background and the lighter white phone create sufficient contrast. The icon correctly signals 'phone management' rather than a generic productivity tool, which reduces friction for users searching 'screen time blocker' or 'app blocker.'

Recommendations

  • This icon is performing its job well at search-thumbnail size. No redesign is warranted. If you run an A/B test in the future, the one marginal experiment worth trying is slightly increasing the contrast of the smile arc so it reads at 29Γ—29 (Spotlight/notification) β€” but only after you have enough conversion baseline data to measure the delta.
8/10

Screenshots

First 3 frames analyzed

Frame 1Frame 1
Frame 2Frame 2
Frame 3Frame 3

Observations

  • Frame 1 is strong: it leads with a concrete outcome headline ('Reclaim 2h+ every day and regain your ability to focus') backed immediately by two 5-star review pull-quotes and two trust badges (Top 15 Apps by Women 2023 & 2024; 4.8/5 in 145+ countries). This is one of the better Frame 1 executions in the productivity category β€” it leads with transformation, not feature lists.
  • Frame 2 shows the main dashboard UI with the headline 'Enjoy a better screen time, made simple' and a 'THRIVE EVERYDAY' label. The UI mockup is clean and the copy communicates ease. The 'Hi Kelly' personalization on the in-app mockup reinforces the human feel.
  • Frame 3 shows the blocking screen ('Set blocking rules you will stick to') with the actual lock-screen UI, category icons, and the tagline 'Your phone, your rules.' Feature-row icons at the bottom (Block now, Plan blocks, Limit time, Form habits, Strict Mode) give a quick visual inventory of capabilities.
  • Zero iPad screenshots are present despite the app supporting iPad. This omission removes Jomo from the iPad App Store browse and search experience entirely β€” a real placement loss, especially for users who are heavy iPad users seeking screen-time management.
  • With 10 iPhone screenshots and strong Frame 1–3 visual quality, the score reflects an app that has invested meaningfully in creative assets. The only hard gap is the missing iPad set.

Recommendations

  • Create at least 3 iPad-sized screenshots (2048Γ—2732 or 1668Γ—2388) using the same headline/subtext copy as your iPhone set. Submit them via App Store Connect under the iPad section. This unlocks iPad App Store placement and addresses the only structural gap in an otherwise strong screenshot set.
  • Frame 1 is already performing well β€” do not restructure it. The outcome-first headline + dual social-proof pull-quotes + trust badges combination is the correct approach for this category.
9/10

Ratings & Reviews

1990 reviews Β· 4.7603 avg

Analysis

4.8β˜… across 1,990 reviews is an excellent signal. Apple's algorithm weights recent ratings heavily, and 1,990 reviews on the current version indicates sustained install velocity and engagement β€” not just a legacy rating from years ago. The sampled reviews show a 4.0 average across 50 recent reviews, which is a slight gap from the lifetime 4.8, suggesting some recent negative experiences (dark patterns in onboarding, iPad non-functionality, subscription exit flow) are pulling recent ratings down. The iPad non-functionality issue ('Does not work on iPad') is a direct churn and rating risk given the app officially supports iPad.

Recommendations

  • Fix iPad compatibility. Multiple negative reviews cite iPad non-functionality, and with zero iPad screenshots, there is likely a mismatch between declared device support and actual feature completeness. Either ship iPad support properly or remove iPad from the supported devices list to stop collecting negative reviews from iPad users.
  • Revisit the onboarding flow. The 'dark patterns during onboarding, railroads you straight into payment' theme appears in the negative reviews. A smoother onboarding with a clear free-tier demonstration will reduce early churn and protect the recent-ratings signal.
  • Trigger the rating prompt after the first successful block session β€” the moment a user sees an app blocked and feels the intended friction. This is the peak satisfaction moment for this category and will skew prompt responses positive.

Screenshot Copy5 frames

Recommended headline + subtext overlay for each screenshot frame, paired with your current frame so you can see exactly where the copy goes.

Frame 1Frame 1
Proposed copy
New headline

Reclaim 2h+ Every Day

New subtext

The screen time blocker that actually sticks

Why this copy works

Leads with the concrete, quantified outcome users want (2h+ reclaimed daily) β€” this matches the language already on the current Frame 1 and is the highest-performing opener pattern for this category. The subtext addresses the implicit objection ('I've tried other blockers') in four words. At thumbnail size, the number '2h+' is the visual anchor that stops the scroll.

Frame 2Frame 2
Proposed copy
New headline

Your Rules, No Bypass

New subtext

Strict Mode locks apps for real β€” no snooze, no loopholes

Why this copy works

Answers the core mechanism question raised by Frame 1: how does Jomo actually keep you off your phone when you want to cheat? Strict Mode is the feature cited most often in 5-star reviews and is the key differentiator from the native iOS Screen Time tool. Naming 'no bypass' directly addresses the skeptical user who has been burned by weak blockers before.

Frame 3Frame 3
Proposed copy
New headline

Earn Your Unlock

New subtext

AI challenge: take a photo to unlock β€” your gym, your desk, anywhere

Why this copy works

The AI photo-unlock challenge is the feature that generates the most enthusiastic review language ('exactly what I needed,' 'this is the one') and is genuinely novel in the category. Surfacing it at Frame 3 β€” the trust/proof position β€” lets the product's innovation do the credibility work. Users who swipe to this frame are already interested; this is the moment to show them something they haven't seen elsewhere.

Frame 4Frame 4
Proposed copy
New headline

Block Any App, Any Time

New subtext

Instagram, TikTok, YouTube, games, news β€” schedule it or block now

Why this copy works

Expands perceived use-case breadth by naming the specific apps users are most likely trying to block. Seeing their exact app named triggers self-identification and accelerates the install decision. The dual mechanism (scheduled vs. immediate) tells users the product fits both planned focus sessions and impulsive blocking needs.

Frame 5Frame 5
Proposed copy
New headline

4.8β˜… Β· 80,000+ Users

New subtext

Start free β€” upgrade only if you love it

Why this copy works

Handles the two remaining objections at the swipe-far stage: social proof (4.8β˜… from nearly 2,000 reviewers, 80k+ daily users) and pricing anxiety. 'Start free β€” upgrade only if you love it' directly counters the negative review theme about aggressive paywall onboarding, reassuring hesitant users before they hit the install button.

90-Day Action Plan

Week 1

5 tasks
  • Apply the new title (30/30 chars), subtitle (28/30 chars), and 100-char keyword field (100/100 chars) from the Ready-to-Paste and 100-Char Keyword Field sections above.
  • Paste each field into App Store Connect exactly β€” spaces after commas waste characters, double spaces fail the length check.
  • Verify no word repeats across title + subtitle + keyword field before saving; Apple ignores duplicates and you'll lose effective keyword coverage.
  • Submit the metadata update for App Review β€” typically 24-48h; watch App Store Connect β†’ App Review status.
  • Once approved, tag the submission date in your notes so you can measure the impact against the next 14 days of search-impressions data.

Week 2

3 tasks
  • Upload new screenshot set using the Frame 1–5 copy from the Screenshot Copy section. The current Frame 1 headline and social-proof structure is strong β€” preserve the layout and swap copy as needed. Hand the new headlines and subtext to your designer along with the current mockup files.
  • Create iPad screenshots (2048Γ—2732px minimum) using the same headline/subtext copy as the iPhone set. This is the single highest-priority unblocked growth lever: Jomo currently has zero iPad App Store placement despite officially supporting iPad. Submit iPad screenshots in App Store Connect under the iPad section.
  • Audit the iPad app itself. Multiple reviews cite iPad non-functionality. If the app does not fully function on iPad, either fix it before submitting iPad screenshots or remove iPad from supported devices in App Store Connect to stop collecting negative reviews from iPad users.

Week 3

2 tasks
  • Check App Store Connect β†’ Analytics β†’ Search Terms. Confirm impressions are appearing for 'thrive,' 'app blocker,' 'screen time control,' and 'lock' β€” the new keyword additions. If a term shows zero impressions after 7+ days, Apple may not be assembling the compound you expected; adjust field tokens accordingly.
  • Review the onboarding flow for the dark-pattern signals flagged in negative reviews. Multiple 1-star reviews cite being 'railroaded into payment' immediately. A/B test an onboarding variant that demonstrates one free block session before presenting the upgrade screen. Conversion from free trial to paid is the highest-value lever for a subscription app at this stage.

Ongoing

3 tasks
  • Trigger the rating prompt immediately after a user's first successful strict-mode block session β€” the moment they see the lock screen appear and feel the app working. This is the peak satisfaction moment in Jomo's user journey and will produce the most positive prompt responses.
  • Monitor weekly rankings for 'thrive,' 'app blocker,' and 'self control app' β€” the three keywords most likely to move with this metadata update. If 'thrive' reaches top-10 within 6 weeks, consider testing it in the title instead of the subtitle.
  • Refresh the keyword field quarterly. Screen-time awareness is growing; monitor whether 'phone addiction,' 'distraction blocker,' and 'digital wellness' gain search volume β€” these terms currently sit at popularity 5 but are culturally trending upward.

Expected Impact

Shifting from the partial coverage of the current keyword set to explicitly indexing 'thrive' (popularity 57, opportunity 30) and creating the 'app blocker' compound from the new title structure should drive a meaningful increase in search impressions for those terms within 4–8 weeks. The description rewrite addresses the single biggest conversion gap β€” the above-the-fold 'Welcome to Jomo' opener β€” which affects every user who reaches the product page regardless of how they arrived. The iPad screenshot addition unlocks a placement channel that is currently completely dark. Combined, these changes account for the estimated 8-point potential increase; the remaining gap reflects signals outside metadata control (install velocity, engagement rates, crash rate).