ASO Playbook Blog
Practical ASO guides for indie iOS founders
Straight-to-the-point articles on App Store keywords, screenshots, descriptions, conversion, launch planning, and Google Play differences. No fluff, no fake guarantees.
How to Use the App Store Keyword Field Without Wasting 100 Characters
A practical guide to Apple's 100-character keyword field: what is indexed, what not to repeat, and how indie apps can find winnable keyword combinations.
7 min read →Your App Store Description Does Not Rank Keywords — It Has a Different Job
Many founders stuff App Store descriptions with keywords. Here is what the description actually does, and how to write one that improves conversion.
6 min read →The First App Store Screenshot Is Usually Your Biggest Conversion Leak
How to diagnose and rewrite the first App Store screenshot so it communicates the outcome, not just the UI.
7 min read →Low App Store Downloads: Is It a Visibility Problem or a Conversion Problem?
A practical diagnostic for indie iOS founders: separate low impressions from weak product-page conversion before changing keywords or screenshots.
8 min read →Google Play ASO vs Apple App Store ASO: What Actually Changes?
Apple and Google Play do not use the same metadata rules. Here is the practical difference for titles, subtitles, descriptions, keywords, and conversion assets.
8 min read →The Indie iOS Founder’s ASO Checklist Before Launch
A launch-ready ASO checklist for title, subtitle, keyword field, screenshots, description, ratings plan, category choice, and first-week learning.
9 min read →