1. Title and subtitle

Make sure the app name and subtitle work together. The title should usually carry the clearest category or intent keyword you can realistically win. The subtitle should add different words, not repeat the title.

  • Title fits Apple's 30-character limit.
  • Subtitle fits Apple's 30-character limit.
  • No duplicate words unless there is a strong reason.
  • No unverifiable claims like best or #1.

2. Keyword field

Use the 100-character keyword field as a combination engine. Remove spaces after commas, avoid competitor and trademark terms, and do not repeat visible metadata words.

3. Screenshots

Your first screenshot should communicate the outcome, not simply show a screen. The set should tell a story: result, mechanism, proof, secondary benefit, and delight.

4. Description

The description should convert. Open with the user's problem and the app's transformation. Use short paragraphs and benefit-led bullets. Do not write a keyword-stuffed web page.

5. Ratings and first-week learning

Plan review prompts around success moments, not first open. Watch impressions, product-page views, conversion, rating quality, and actual user feedback during the first week. Then update based on the weakest link.

  • Ask for ratings only after a positive product moment.
  • Track whether the issue is impressions or conversion.
  • Use App Store Product Page Optimization tests when you have enough traffic.
  • Treat the first launch as the start of ASO learning, not the final metadata.