Real generated ASO report
Finzee - envelope budget
A complete ASO report showing a 55 → 71 score improvement, 59 keyword rows, and a clearer metadata rewrite for Finzee - envelope budget.
Actual generated report
This case study is backed by a real ASO Playbook report generated from the same report pipeline used on the homepage.
Open the full generated reportMetadata rewrite
Finzee - envelope budget
Envelope budgeting app with a small ratings base and metadata that leans on brand/category wording.
Gap: The original listing underuses high-intent zero-budget and expense-planning language, making non-brand discovery harder.
Zero Budget - Envelope Method
Expense & Savings Planner
Moves the strongest budgeting method terms into title/subtitle while keeping Apple metadata fields clean and non-overlapping.
100-character keyword field
real,money,finance,control,track,tracking,planning,financial,management,limit,cash,goals,monthlyComma-separated, no spaces after commas, and designed to avoid wasting characters on repeated title/subtitle words.
Screenshot angles
- Lead with the zero-based budgeting promise before showing detailed finance screens.
- Localize screenshot copy around dollars, envelopes, and practical spending decisions.
- Use shared budgeting and savings-goal frames to expand the perceived use case.
What this teardown teaches
- Small finance apps need descriptive metadata because brand search is limited.
- Competitor terms can be useful research signals but should stay out of public metadata suggestions.
- A clear method-based title can create a stronger wow moment than a brand-led title.
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